DON’T TORTURE YOURSELF FOR NOTHING.
http://www.vimeo.com/9500708The San Diego Ad Club asked Shilo and WMIG to create a campaign to recruit fellow creatives to enter the 2010 ADDY competition. The ADDYs are the advertising industry’s biggest showdown and a place for trade peers to bum-rush for the title of brilliance in a Creative Director pile up. But since the event is never set in the American Gladiator arena (as one would hope), imagine a little less spandex and more a display of creative prowess.
Now on display are three portraits of tortured “creatives” in a behind-the-scenes look of self mutilation for the sake of their artistic endeavors. Cause let’s be real, sometimes we take ourselves way too seriously. We pay homage to the real tortured artists Van Gogh, Steven Sagmeister and Chris Burden and we inspire agencies to get the recognition they deserve for all of their hard work. So please, take a peek of the “Don’t Torture Yourself For Nothing” campaign.
http://www.vimeo.com/9500293 http://www.vimeo.com/9500544
Tags: Chris Burden, Creative Direction, San Diego Ad Club, Steven Sagmeister, The Addys, Van Gogh