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At WMIG, when struck with the opportunity to create something new and original, we take that moment and we run into the hills of Millerton, New York and we film it! Give or take a few steps in between, that moment is just a glimpse into our new film piece called “Build.” In this short, we explore the synergy between the creative thought process and the action of bringing those ideas to life. Sounds good right? Check the film here or go to our new shiny portfolio site at www.wmig.com.

The San Diego Ad Club asked Shilo and WMIG to create a campaign to recruit fellow creatives to enter the 2010 ADDY competition. The ADDYs are the advertising industry’s biggest showdown and a place for trade peers to bum-rush for the title of brilliance in a Creative Director pile up. But since the event is never set in the American Gladiator arena (as one would hope), imagine a little less spandex and more a display of creative prowess.

Now on display are three portraits of tortured “creatives” in a behind-the-scenes look of self mutilation for the sake of their artistic endeavors. Cause let’s be real, sometimes we take ourselves way too seriously. We pay homage to the real tortured artists Van Gogh, Steven Sagmeister and Chris Burden and we inspire agencies to get the recognition they deserve for all of their hard work. So please, direct yourself to the Television section of our webby page and take a peek of the “Don’t Torture Yourself For Nothing” campaign.

Hey, look to your left. There’s a brand new mix in the We Make It Good Mix Series from Mr. Morgan Geist. Download it HERE or just move the cursor to the left and click.

If you were walking around Soho a few months ago you couldn’t be blamed for thinking there was a new phone company in town. But in actuality, it was just us setting up our ginormous phonebooth. We challenged ourselves to create a week long installation in a Manhattan storefront based on the theme of communication. We chose to illustrate this theme with a good old fashioned telephone. A device that instills quaint feelings of nostalgia in all of us at WMIG and illustrates the most effective way to communicate a message: words delivered from one human being to another.

PHONE AND PHONEBOOTH UNDER CONSTRUCTION.

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As we developed the concept, we devised numerous methods to get our message out. One of them being to plaster thousands of posters all over lower manhattan that showed a faceless man holding a piece of paper with a phone number on it. The simplicity of the image of course belied it’s complexity and was intriguing enough to result in thousands of phone calls as the installation ran through the week. Each phone call was greeted with a voice message giving directions to the We Make It Good Phonebooth and resulting in over 1,000 visitors during our one week run.

OUR POSTER CAMPAIGN.

OUR CLOSING PARTY WITH FADER MAGAZINE.

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At the close of our brief installation we threw a party with our friends from FADER Magazine which was nothing less than a fantastical mystery tour of Bud Select, LA Rap, Karl Lagerfeld and flashing lights. And that was it. Poof. We were gone so quick it was like we were never there, which is the reason we made this little post and film. It’s short and sweet and gives you a little glimpse into a day at our studio. And if you have been wondering what We Make It Good is exactly….well…we are message makers. We construct very simple and sometimes elegant messages for ourselves and others. Keep tuning back in to WMIG TV to see other messages that we have crafted for Samantha Pleet, Discofunbath, Chari & Co. and many many more. And don’t forget to call us sometime, cause we should hang out : 888 WMIG 666.

Love,
WMIG

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WMIG and Samantha Pleet have been toiling long and hard to finish up the new lookbook for the Samantha Pleet Holiday Collection and it is finally here! Pleet TV, in all it’s disheveled glory, is our take on a clothing line’s video lookbook. Part TV Party, part Wayne’s World, and part Muppet Show; we smashed all of these glorious things together to create a rough cut fly by the seat of your pants tv show style lookbook that presents Samantha’s new holiday collection in a hilariously unscripted public access cable kind of setting. We built the set in an abandoned warehouse, set up one 16mm camera and 2 HD video cameras then unleashed the Pleet family to drink champagne, dance, sing, tap dance, and make us laugh all while wearing the charming wares of Samantha Pleet. With cameos from a host of familiar faces like the Pains of Being Pure at Heart, Carlen Altman, and Au Revoir Simone it’s quite a unique snapshot of Samantha Pleet and all her amazing friends. Viva la PLEET TV!!!!

Check out pics from our screening at Parlor Showroom HERE.

Cool Hunting just did a write-up on the Ace Hotel / Palm Springs, where WMIG just helped curate the music for the Levi’s / Ace Coachella party. Check eeeeeeet.