We joined forces with an amazing group of people to create this viral public service announcement (PSA). The original purpose of this film was to raise awareness on the Burmese peoples ongoing peaceful protests against their military government’s notorious human rights violations. When Cyclone Nargis hit, causing untold loss of life and devastation across the country, we immediately altered the spot to address the immediate need for aid. We hope to compel the global community to act in the face of this tragedy.
An important goal for each of us, in every project we take on, is getting people to think. With this piece, it is not just a provocation but a call to action. The people of Burma are oppressed: They are not free to express themselves. At Shilo, we are a group of individuals who make art for our livelihoods and we value personal expression as the highest of our freedoms. We are inviting people to join the global conversation about this issue and hopefully we’ll inspire people to make a positive difference for the people of Burma.
In the last few days, the initial point behind the film has become even more relevant as we witness the military regime in Burma block humanitarian aid to people in desperate need of help. We hope this film will motivate people to donate to the current crisis and also to put pressure on the current regime to change things for the better for these peace loving people. Please join us in showing your support for this cause. Here are some helpful sites.
Films really can make a difference. They shape our perceptions for the future. It can reach audiences that political dialogue can’t. Creative dialogue is just as powerful as political dialogue and this film is a fine example of that.
-Suki Dusanj, Head of Events, Burma Campaign UK
We listened to a lot of options and when we heard Chopin’s nocturns, we knew we found the right music. Just to be sure, we sat with our choice for a couple of days. It soon became clear that this music clearly communicated the gesture we were going for. It had all the right tone elements, movement, and form.
-Andre Stringer, Co-Founder and Creative Director, Shilo
Check out some recent press:
Click here to read the interview on Motionographer
Click here to read the interview on Creativity
Marketers: MTV Network and noneofusarefree.org
Supervisor: John Jackson – Director of Social Responsibility (MTV Network)
Supervisor: Suki Dusanj – Head of Events (Burma Campaign UK)
Activist: Sam Roddick
Advertising Agency: Ogilvy & Mather (Amsterdam)
Executive Creative Director: Carl Le Blond
Agency Producer: Brenda Bentz van den Berg
Production Company: Shilo (New York, USA)
Creative Director: Andre Stringer
Lead Artists: Andre Stringer, Tamir Sapir, David Hill
Matte Painting: Mathieu Reynault and Rodeo FX, Andre Stringer, Marco Giampaolo, Cassidy Gearhart, Noah Conopask,
3D Animators: Henning Koczy, Richard Cayton, Ohad Bracha, Bren Wilson, Eugen Sasu, Keil Figgins
3D Artists: Christina Ku, Richard Kim, Warren Heimall, Craig Kohlemeyer, Scott Denton
Compositors: David Hill, Andre Stringer, Tamir Sapir, Marco Giampaolo, Cassidy Gearhart, Noah Conopask, Stieg Retlin
Typography: Evan Dennis
Miniature Design: Willi Patton
Editor: Nathan Caswell
Sound Design: Dante Nou
Coordinator: Danielle Smith
Producer: Lindsay Bodanza
Executive Producer: Tracy Chandler
Executive Producer (UK): Mark Hanrahan
Music: Music production and arrangement: Good Sounds Amsterdam